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A variety of energy drinks are available; the skinny "bullet" can shape is popular.

Energy drinks are beverages which contain legal stimulants, vitamins (especially B vitamins) and minerals with the intent to give the user a burst of energy. Common ingredients include caffeine, guarana (caffeine from the Guarana plant), taurine, various forms of ginseng, maltodextrin, inositol, carnitine, creatine, glucuronolactone and ginkgo biloba. Some may contain high levels of sugar, or glucose. These drinks are typically marketed towards young people, students, people 'on the go' and those who play sports. Many such beverages are flavored and/or colored to resemble other soft drinks.

Contents

  • 1 History
  • 2 Addiction potential
  • 3 Table of energy drinks
  • 4 References
  • 5 External links

History

Jolt Cola was one of the first energy drinks available in North America, being originally released in the 1980s. It was essentially just an extremely high caffeine, high sugar brand of cola. It pioneered the marketing strategy still widely in use by energy drinks today, targeting a generally younger audience, mostly students and professionals, important 'on the go' people, and billing itself as something that was not necessarily healthy but which would allow them to cram more hours into their day. Later, marketing turned further and further toward people involved in the technology industry, and consequently, energy drinks today are commonly associated with the image of a hacker or IT professional, sitting up late at his computer trying to stay awake.

The recent energy drink phenomenon in North American seemed to follow the sudden popularity of Red Bull, which still has roughly 70% of the market, and Pepsi's aborted Josta, which contained "exotic" South American herbs.

Many energy drinks, like Diesel can be found in 16 or 24 ounce sizes.

In Japan, the energy drink phenomenon dates at least as far back as the early 1960s, with the release of the Lipovitan D drink from Taisho Pharmaceuticals. Most such products in Japan bear little resemblance to soft drinks, and are sold instead in small brown glass medicine bottles (or cans styled to resemble such containers). These "genki drinks" are marketed primarily to the salaryman set, to help them work long hours, or to stay awake on the late commute home.

In the beginning of the 21st century, the addition of energy components into alcoholic berverages made an impact on the market. Many malt beverages such as Sparks, 3SUM, and Max capitalized on the effects of caffeine while drinking alcohol.

Energy drinks are different from sports drinks. Most energy drinks simply provide lots of sugar and/or caffeine. Sports drinks are intended to replenish electrolytes, sugars, water, and other nutrients, and are usually isotonic (containing the same proportions as found in the human body).

Addiction potential

The only possible physically addictive ingredients in most of these drinks are caffeine and guarana, which cause physical addiction in large doses or with prolonged use (quantities in energy drinks are comparable to amounts in coffee). Since withdrawal from both is usually mild (mainly headaches), addiction to energy drinks is mostly psychological.

Table of energy drinks

A table of energy drinks follows, with a few coffee variants listed for comparison, and marked in a different color. Note that caffeine content in coffee flavors varies, depending on both caffeine content, and how the caffeine beans were roasted. Sources of data listed below: Energy Fiend.

Energy drink Caffeine (mg/oz)
180
3SUM
AMP 8.93
Battery
Bawls 6.70
BE (alcoholic)
Boo Koo 5.00
Booster
Coffee, brewed 7-16 (varies)
Coffee, instant 9-14 (varies)
Catalyst
Commando Bear 2000
Crunk!!! 12.02
Cult
Diesel
Espresso 20-50 (varies)
Full Throttle 8.81
Gay Fuel
Go Fast
Guru
Jolt Cola 6.00
Kore
Lift plus
Lipovitan D
Lost
MDX 5.88 (diet: 6.25)
Monster 8.75
No Fear 9.38
Phantom
Piranha
Pimp Juice 12.50
Purdey's Activation
Red Bull 9.64
Red-Eye
Red Jak
Red Thunder
Rip It
Rockstar 9.38
Rooster Booster
Rush!
Rushh
Semtex
SoBe Adrenaline Rush 9.52
SoBe Energy
SoBe No Fear
SoBe Power
Sparks (alcoholic)
Tab Energy
V
Von Dutch
XS 10.12
Zygo Energy Vodka

References

  • Click and enter, within quotation marks: "energy drink". It retrieves about 11 references with abstracts.
  • Study of sleep and energy drinks. PMID 11897259

External links

  • World's Most Diverse Energy Drink Collection - Over 150 Drink Reviews
  • Energy Showdown - Top source for energy drink reviews
  • BevNET.com - The Beverage Network
  • Energy Drink Dangers & Ingredients Article
  • The Caffeine Database
  • GenkiDrinks.com

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This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "energy drinks".